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Thursday, August 27, 2020
Week 5 Discuss 2 Essay Example | Topics and Well Written Essays - 250 words
Week 5 Discuss 2 - Essay Example Viciousness is characterized as doing damage to an individual, regardless of whether mental or physical. Along these lines, from this definition, harassing is viewed as a type of brutality (Bullying Statistics, 2009). Brutality is illegal, and harassing isn't considered as a type of viciousness except if it includes an assault. Lion's share of individuals consider harassing to be an inadmissible type of conduct while tormenting is viewed as a typical piece of life (Boyle, 2011). The Second Amendment gives the option to remain battle ready, and it is totally authoritative on the states. Thusly, it confines their ability to make answers for social issues that suit nearby qualities and requirements (Stohr, 2010). The reason for the Supreme Courtââ¬â¢s choice is on the Fourteenth Amendment, which changes the importance of the Second Amendment. They contend that the Framers of the Reconstruction Amendment ââ¬Å"intended the expression ââ¬Å"privileges and insusceptibilities of residents of the United Statesâ⬠to incorporate the option to keep and remain battle ready, which was along these lines unequivocally positioned past ââ¬Å"abridgementâ⬠by the statesâ⬠(Merkel and Uviller, 2002, p14). In this manner, the Second Amendment is official on the states. The Amendment has impacted weapon control and firearm possession concerning who has the option to tolerate and keep arms. The theme has carried extraordinary discussion with some restricting and others supporting the choice made by the Supreme Court. Stohr, G. (2010, June 29). States must respect firearm rights, U.S. High Court says. Bloomberg. Recovered from
Saturday, August 22, 2020
Indian Legal System Law
Question: What is the Indain Legal System Law ? Answer : Introducation This is an all out healthy of laws that are utilized in the Indian nation and which are for the most part acquired from the customary law that is utilized in England. A few articles found inside the Indian constitution were presented by the British however they currently exist in a changed structure. Around 60 percent of the laws in the nation are not in like manner use as it they have not wound up in lawful circumstances that require their utilization. Numerous pieces of the contemporary Indian law shows a considerable European and American impacts (Aggarwal Singhal, 2006). Precedent-based Law Precedent-based law is an arrangement of law dependent on recorded points of reference. The major rules speaking to regular criminal value are the Indian corrective code 1860, Indian proof act 1872, the code of criminal methodology 1908. The plan of point of reference got from the law as a wide application inside the Indian real structure (International Business Publications, 2012). Common Law Common law in India manages questions between the private gatherings. The procedure is represented by The Civil Procedure Code (C.P.C) 1908. Criminal law Criminal law in India is the legitimate power that identifies with lead of crime in the nation. They incorporate three principle acts; The correctional code 1860 The Code of criminal methodology 1973 The proof demonstration 1872 There are some criminal laws that are passed by the nations parliament, for example Counteraction of Corruption law the anticipation law Wellsprings of law The significant wellsprings of law in the nation incorporate the accompanying; The Indian constitution The Indian Statutes Common enactment Designated enactment mandate The Indian Customary law Indian Case law Legal Precedent Proficiency of the court framework The proficiency of a court framework is a significant marker in deciding how they handle the heft of cases that they need to deal with consistently (Mercurio, 2008) Accessibility and Enforcement of Arbitral Awards Intervention alludes to the way toward unraveling questions outside the courts. It helps in discovering answers for questions and makes it conceivable to show up at a ultimate choice that is authoritative to all the gatherings. Indian Arbitration and Conciliation Act 1996 was actualized to guarantee that the countrys law on Arbitration met the prerequisites of advanced law with accentuation on UNCITRALs model standards and Laws. There have been fruitful marking and adherence to various worldwide arrangements in regards to assertion. Both UN Convention on the Recognition and Enforcement of Foreign Arbitral Awards 1958(New York Convention) also the Geneva Convention on the execution of outside arbitral honors 1927 have been received and remembered for the enactment in regard to attempting to uphold the remote honors. World Bank World Wide Governance Indicators Overall administration pointers gives an account of a few components of administration that incorporate guideline of law and control of debasement. In rule of law they have 55.77% which is a positive certainty inner. The defilement, standard blunder is 0.13which thinks about the gauge of administration and great sign on their administration. References Worldwide Business Publications, USA. (2012). India Business Law Handbook: Strategic Information and Laws. Intl Business Pubns USA. , S. G. G. K. K. (2009). Business law including organization law. Spot of distribution not recognized: New Age International Pvt. Aggarwal, S. K., Singhal, K. (2006). Indian business laws. New Delhi: Galgotia. Mercurio, B. (2008). Worldwide business law. Spot of distribution not recognized: Oxford University Press.
Friday, August 21, 2020
Essay Samples For General IELTS Tests
Essay Samples For General IELTS TestsWhen you want to write an essay about anything, it is helpful to use essay samples for general IELTS tests. The next time you study for your test, you will be able to choose the kind of essay that best fits your needs. Use these tips for writing better essays in this area of your test.First, you should realize that no one is going to be completely satisfied with your work. You may find that other students are grading it differently than you. It is important to be proud of your work and not be too concerned about how other people grade it. Remember that this is a skill that you can work on for years.Second, never lose track of the content you are writing about. A single sentence here or there may not be important, but when you leave out any information, your overall message can become unimportant. Always make sure that you include all relevant details about what is in your essay. This means taking the time to read the information you are writing an d making sure that it is accurate.Third, make sure that you keep the structure of your essay in mind before you begin writing. You should try to keep the topic in the first sentence and build from there. If you do this, your essay will have a better chance of succeeding.Fourth, try to write your essays with your desired style in mind. If you write it in a way that is different from what is expected, you are more likely to be ignored and will also cause your test results to look worse than they really are. To make sure that you have an essay that you can be proud of, be sure to study sample essays for general IELTS tests.Fifth, take advantage of many online sites that will give you essay samples for general IELTS tests. You will get a preview of the kind of essay you are going to need to write. You can then select a sample that is suitable for your needs and start writing.Sixth, be aware that mistakes are part of the process of writing. Always try to proofread your work. This means t hat if you make any typographical errors, fix them before you submit your essay.A good essay can be a powerful tool that can help you get through your test. Take the time to learn how to create effective essay samples for general IELTS tests. This way, you will be able to make your essay the best it can be.
Monday, May 25, 2020
Article 47 Leovegas Win Sparks Surprising Charity Donation
Article 47 - LeoVegas win sparks surprising charity donation The online casino industry and charity seldom go hand-in-hand, however a single gambler man worked to change that for good. A 49-year old man from a small Swedish town man swooped in to win a à £570,000 jackpot through a slot game on the popular online casino website LeoVegas. The man who has won the jackpot has opted to maintain nameless, but his gesture has brought upon plenty of plaudits and plenty of media attention. Slots have always presented the potential to win big and arguably the winnings donââ¬â¢t come any bigger than through LeoVegas. Popular amongst online gamblers due to their progressive jackpots, the winner in question is the latest in a long line in big winners.â⬠¦show more contentâ⬠¦The winnerââ¬â¢s charitable nature has been met with round applause in the online community and for good reason. The win comes shortly after another Swedish man broke a world record by winning a cool à £4.4 million on a LeoVegas mobile game. Considering the large nature of the wins you would expect LeoVegas to be a little disappointed that they are losing such sums in quick succession, but that isnââ¬â¢t actually the case. Speaking on the latest big win UK country manager for LeoVegas Shenaly Amin said ââ¬Å"2015 has been a huge year for us and our customers and we are always glad to hear about how are players plan to spend their winnings, especially when charity is involvedâ⬠and ââ¬Å"LeoVegas are also looking forward to hearing more about the winnerââ¬â¢s betting kiosk venture in the futureâ⬠. LeoVegas has been around since the start of the decade and have shot through the ranks in terms of popularity in recent years. This story is certainly going to provide plenty of good press for the brand too. Speaking on what customers can expect from the online casino in the future Shenaly said ââ¬Å"March was obviously a big month for some of our players, while it also capped our year
Thursday, May 14, 2020
The Invisible Knapsack - 1023 Words
Unpacking the Invisible Knapsack Reaction Paper It is easy for me to walk into a stationery store and find a greeting card appropriate for my family or most of my friends. But recently, my husband and I wanted to send a card to dear friends who just had a baby girl. But we had a challenging experience finding the right card. The problem was not in the lack of congratulatory messages, but in the lack of cards which properly identify with our friends. Our friends are African American. It is also heartbreaking to notice that their birth announcement portrays a sketch of a white baby; they, too, had a hard time finding an appropriate greeting. There were a lot of truths to McIntosh s statements. White privilege seems toâ⬠¦show more contentâ⬠¦In order to change these types of conditions, I think it should be put out in the open more. ââ¬Å"White privilegeâ⬠is supposedly this invisible knapsack. If more people knew about it, maybe they would try to be more conscious of how they treated others and how they exercised this w hite privilege without really knowing it. I think a lot of peopleââ¬â¢s reactions to a minority speaking, for example, is done kind of subconsciously and many may not realize that they are doing it because theyââ¬â¢ve done it for so long and theyââ¬â¢ve been trained in a way to think that itââ¬â¢s ok, and itââ¬â¢s not. In regard to this article directly, America, being initially a British colony, will of course have a ââ¬Å"whiteâ⬠history. Barack Obama, Colin Powell, and Condoleeza Rice are African Americanââ¬â¢s that held or currently hold high governmental positions. Living in a predominantly white town, going to a predominantly white school, I had no idea that white privilege even existed. Honestly though, I feel white privilege isnââ¬â¢t about who is a CEO or a multibillionaire. Itââ¬â¢s about taxi cabs picking you up and job interviewers taking you seriously. I had an uneasy feeling after reading this article. It really opened my eyes to what minorities have to deal with on a daily basis. I take for granted the fact that in high school my grades were average and I cannot help but wonder if a student of another race would haveShow MoreRelatedWhite Privilege: Unpacking the Invisible Knapsack920 Words à |à 4 PagesIn the article, ââ¬Å"White Privilege: Unpacking the Invisible Knapsackâ⬠, Peggy McIntosh talks about the various privileges white people receive. Her basic idea was to inform the readers that whites are taught to ignore the fact that they enjoy social privileges that people of color do not because we live in a society of white dominance. McIntosh lists some daily white privileges; a variety of daily instances where white dominance is clear. Her examples include privileges relating to education, careersRead MoreWhite Privilege : The Invisible Knapsack Essay825 Words à |à 4 Pagesto be a common topic this century, almost letting us know, itââ¬â¢s not going away. Powerful voices have stepped up and spoke out, trying to change something, anything. This includes the writers Peggy McIntosh, who wrote ââ¬Å"White Privilege: The Invisible Knapsackâ⬠and Beverly Daniel Tatum, who wrote ââ¬Å"Why Are All the Black Kids Sitting Together in the Cafeteria?â⬠These essays had more in common than having authors, who are great influential woman. They both had a point to prove about racial identityRead MoreWhite Privilege : Unpacking The Invisible Knapsack967 Words à |à 4 Pagesover time. It also doesnââ¬â¢t help white people to recognize these discriminatory practices considering they have been unconsciously tailored to be consistent with white perspective and mentality. In her article, White Privilege: Unpacking the Invisible Knapsack, Peggy McIntosh examines not only how white folks often consider themselves to be a normative figure within society, but also how they are carefully taught not to recognize the advantages they gain from the disadvantages that impair people ofRead MoreWhite Privilege : Unpacking The Invisible Knapsack1455 Words à |à 6 Pagesand Ethnicity course throughout the spring 2016 semester. White Privilege To begin, the first pivotal revelation is the concept of white privilege. White Privilege, as Peggy McIntosh specifies in her essay, ââ¬Å"White Privilege: Unpacking the Invisible Knapsackâ⬠, is a set of unearned assets which a white person in America can count on cashing in each day yet they remain oblivious to. This theme resonates as prior to this course, though aware of certain advantages as a seemingly ââ¬Å"whiteâ⬠person in societyRead MoreWhite Privilege : The Invisible Knapsack, And Beverly Daniel Tatum Essay908 Words à |à 4 Pages Many powerful voices have spoken out to try to change the impertinent mindset of racists and lessen the racist acts of society. Some of the spokespersons speaking on this topic are writers Peggy McIntosh, author of ââ¬Å"White Privilege: The Invisible Knapsack,â⬠and Beverly Daniel Tatum, author of ââ¬Å"Why Are All the Black Kids Sitting Together in the Cafeteria?â⬠I found these essays to have more in common than great influential female authors Both women had a point to prove about racial identity asRead MoreThe Readings White Privilege : Unpacking The Invisible Knapsack, By Peggy Mcintosh, White Women, Race Matters1425 Words à |à 6 PagesThe readings White Privilege: Unpacking the Invisible Knapsack, by Peggy McIntosh, White Women, Race Matters by Ruth Frankenberg and Representing Whiteness in the Black Imagination, by bell hooks, all cover the issue of whiteness from different perspectives. There are many aspects of whiteness; in this essay, I will argue that the two most important features are the absence of knowledge of the issue on the part of white people and stereotype consequences. A key point in racism is whiteness, andRead MoreAnalysis Of White Privilege : Unpacking The Invisible Backpack949 Words à |à 4 Pageseveryone carried a knapsack. This knapsack carries all of our privileges, whether it is our gender, religion, or even simply our ability to breathe without an oxygen tank. Every knapsack that everyone carries is different; however, the only way we could know whatââ¬â¢s in a knapsack, you have to be willing to ask and look for your answers. Peggy McIntosh exploits this concept of a ââ¬Å"knapsackâ⬠, as she pulls apart whatââ¬â¢s in her own sack in her article, ââ¬Å"White Privilege: Unpacking the Invisible Backpack.â⬠HerRead MoreDoes Affirmative Action Correct Past Injustices?942 Words à |à 4 Pagescorollary aspects, white privilege, which puts me at an advantage.â⬠(McIntosh, White Privilege: Unpacking the Invisible Knapsack, p.1). In being in a position of majority and privilege, Caucasians are made to be ââ¬Å"confident, comfortable, and oblivious, [while] other groups [are] likely being made unconfident, uncomfortable, and alienated.â⬠(McIntosh, White Privilege: Unpacking the Invisible Knapsack, p.1). Whiteness, allows me to open a magazine, turn on a television, or browse the internet and find myRead MoreGender, Racial, Sexuality, Race, And Class ( 11 )975 Words à |à 4 Pagesbut her ability to view the Other through the dominant eye presents her with a newfound white privilege she critiques. The scholar examines daily cultural practices and norms of whiteness in her essay, White Privilege: Unpacking Invisible Knapsack. The invisible knapsack embodies a series of rights and entitlement that are not earned, but conferred and naturalized (97). Acknowledging white power and publishing it revokes some power McIntosh otherwise had. For instance, schooling taught her to viewRead MoreOrlando Padilla. Mrs. Miller. English 1A . Flawed Economic1562 Words à |à 7 Pagesin the way they are treated. In Peggy Mcintoshââ¬â¢s ââ¬Å"White Privilege: The Invisible Knapsackâ⬠, she claims that whites live privileged liveââ¬â¢s because their race is seen as being superior to others. Mcintosh says, ââ¬Å"I have come to see white privilege as an invisible package of unearned assets that i can count on cashing in each day, but about which i ââ¬Ëmeantââ¬â¢ to remain oblivious. White privilege is like an invisible weightless knapsack of special provisions, assurances, tools, maps, guides, codebooks, passports
Wednesday, May 6, 2020
Educating Rita and the Devil Wears Prada Speech Into the...
The society we live in distorts our own unique desires and goals. When in a workplace or community it puts more pressure and expectation on individualsââ¬â¢ goals, warping them until a point where one identifies what they truly want and breaks the mould and expectations of society to do this. Examining texts such as ââ¬ËEducating Ritaââ¬â¢ and ââ¬ËThe Devil Wears Pradaââ¬â¢ in addition to my own personal experience will bring forth an understanding of how society affects growing up and transition into new phases of life into a larger world. The text ââ¬ËEducating Ritaââ¬â¢ is set Britain in the 1970ââ¬â¢s, where a womanââ¬â¢s role was to have a family and look after it by staying at home and in the kitchen. The feminist movement started to occur along with theâ⬠¦show more contentâ⬠¦The word ââ¬Ëburstsââ¬â¢ here has connotations of confidence and her eagerness to learn. She is breaking her social context whereas in scene one she was questionin g herself. Rita always purchases new dresses to cheer her up, but now realises she is not content with it. She stresses to Frank that ââ¬Å"Itââ¬â¢s like me isnââ¬â¢t it? Buying new dresses all the time, isnââ¬â¢t it?â⬠The rhetorical questions and repetition enhance reflection on her learning and aim to move out of the stereotype. ââ¬ËIn new second hand clothesââ¬â¢ this is symbolic of the ease she has in the middle class and shows juxtaposition of new second hand clothes. This has highlighted how she has changed and matured into the middle class and doesnââ¬â¢t require materialistic needs like a dress to satisfy her depression. Rita inââ¬â¢ Educating Ritaââ¬â¢ mirrors the same growth and change as Andrea in ââ¬ËThe Devil Wears Pradaââ¬â¢. It is a 2006 film in times where individuals are controlled by the capitalist world and times where pleasing your boss was the only ambition. Andrea is easily manipulated to suit her social context and expectations of her boss. This is shown through the change in her values overtime highlighting her new appreciation for fashion which is negatively affecting her relationships with her friends. Andrea then grows enough to come to realisation that she is controlled by the materialistic needs of fashion influences by the industry. This is shown thought
Tuesday, May 5, 2020
Marketing in Multinational Organizations
Question: Discuss about the Marketing in Multinational Organizations. Answer: Introduction Multinational organizations are constantly competing with each other in terms of achieving success and sustainability in the competitive business world. There are many sustainable strategies that companies are adopting various types of strategies especially in terms of marketing of their products and services in their target market. The report illustrates the marketing strategies of two companies i.e. Eagle Boys and Coles in Australia. Marketing strategies of these two enterprises are critically analyzed in detail in the Australian market. It can be said that both the companies are successful in their marketing campaigns. However, the companies are adopting various types of innovative and improved version of both legacy and digital media that will be described in the report. The marketing strategies of both the brands will discuss about the perception of the consumer towards the brand and their effectiveness towards customer attraction. Marketing campaign of a multinational company depends on many factors. The case study of Eagle Boys describes about the Measure Up campaign that targets the consumers of Australia in the age group of 18 to 30 years of age. In the case study, it is mentioned that there are many competitors of Eagle Boys who are providing tough competition to the company. The company has conducted an extensive market research in order to receive knowledge about the marketing activities of the competitor rival brands such as Dominos, Pizza Hut, etc. Apart from using legacy media, Eagle Boys is also focusing on using digital media in order to engage customers and converting them from followers to potential buyers of the company (PRIA 2016). The Measure Up campaign of Eagle Boys have categorized the target audience into three groups such as young adults, industry and families having household and children. Coles is considered as second most popular supermarket retail chain of Australia. The marketing strategy followed by Coles is divided into four categories such as volume share of voice, sentiment, themes and wrap up. In the case study, the digital marketing strategy of Coles is focused more than traditional media marketing of the company. Apart from that, it is seen that the company is having high presence in the digital world that helps in attracting more customers to the in house brands of Coles (Grant 2016). The case study illustrates that in recent years, Coles has introduces many loyalty programs that will improve the motivation of the customers while buying more products from Coles compared to other supermarkets. The supermarkets of Australia face price war. Coles have to formulate marketing strategy in order to cope up with the situation of price war using differentiation in the private label brands of Coles. Marketing strategies of two companies Marketing strategy of an organization is formulated in a motive of gaining competitive advantage among its competitors in the marketplace and to reinforcing the brand among the minds of target customers. Marketing campaign of Eagle Boys is mediated to raise the awareness of the pizzas of Eagle Boys and the value provided by the company to its customers. The objectives of the measure up campaign of Eagle Boys is to drive the sales by 10% while educating the customers about pizzas and the unique flavors used by the company in manufacturing pizzas (Armstrong et al. 2012). The measure up campaign is formulated in order to attract more customers towards the brand and reinforcing the brand in their minds so that the target customers can prefer this brand to other brands. The awareness of the brand is due to the point of difference created by the brand while improving customer loyalty and brand perception. The media campaign of Eagle Boys is targeted to increase the popularity of the brand. The corporate media campaign is formulated to reduce the media shrinkage that has been done earlier in the media (Boone and Kurtz 2013). It would hamper the image of the brand in the customers mind that will lead to decrease in the sales. Coles is the second most popular supermarkets in Australia. Marketing strategy of Coles is improved in terms of attraction of customers towards Coles and gaining a competitive advantage in the market. However, Coles has gained the competitive advantage by introducing new strategies in terms of digital media and customer loyalty programs for its customers. Coles is focused on its in-house brands more than that of the other brands of products available in the store (Chaffey and Bosomworth 2012). Coles has very good response in social media compared to other supermarkets of Australia. The aim of the marketing strategy is to improve the theme used in social media approaches to attract more customer bases over other supermarket retail chains like Woolworths. The loyalty programs of Coles are innovative and are formulated in a way so that the customers will get benefit whenever they will shop at Coles. Cost leadership strategy is the most important strategy that is adopted by Coles in the market (Kotler et al. 2015). Price war is the point of concern of the supermarkets present in Australia. It is very important of having digital presence along with physical presence of the stores in the market. The motive of the marketing strategy is to influence the consumers while buying product from Coles while enjoying benefits of shopping at Coles. Analysis of the marketing strategies Critical analysis of the marketing strategy of both the multinational company will be discussed in this section in order to compare the marketing strategies with the competitors of the companies in their respective sectors. Coles has approximately 762 stores in Australia. Apart from that, the company is facing tough competition from the German supermarket retail chain Aldi as well as from Australian biggest retail chain Woolworths. The marketing strategy of Coles is compared to the strategy adopted by Woolworths in the market (West et al. 2015). However, it can be said that the company has introduced their flyer point programs and credit cards in order to attract more customers and engage themselves into more shopping. The marketing strategy is also formulated for providing customers an enriched shopping experience as well as extensive service from the sales people present within the stores (Wilson and Gilligan 2012). The cast study portrays that Coles is very active in Twitter that is responsible for generation of more reviews and mentions in the social media sites. The number of mentions of Coles in Twitter is approximately 10,000. The sentiment of the brand in online social media is neutral and positive. There are lesser negative sentiments about Coles from the followers of Coles in Twitter and other social media websites (Morgan et al. 2012). However, there are many themes that are used by Coles in Twitter are not preferred by the followers. The strategies mentioned in the case studies also mentioned Aldi side by side with Coles in terms of brand promotion. In terms of wrap up, it is seen that Coles is getting more popularity than Woolworths while nurturing the influence of the brand by eradicating the negative sentiments from the minds of the customers (Coles 2014). Measure up campaign is one of the most popular marketing media campaign from Eagle Boys. Eagle Boys has good reputation as the most trusted company in terms of pizza providers in Australia. The case study of marketing strategy analysis of Eagle Boys illustrates that many competitors of Eagle Boys are in the market that has strong campaigns in terms of marketing and promotion. The company is using online media such as blogs, current affair sites and online news (Czinkota and Ronkainen 2013). Mainstream media used by Eagle Boys in the Measure Up campaign are metro radio, metro television and metro newspapers. Industrial newsprint are also targeted by Eagle Boys. They are retail, franchise and business news and food news. However, the media campaign program is categorized into two groups such as consumer media relations and corporate media relations. The topics that will be including in the blogs of Eagle Boys would be related to the surrounding shrinking sizes of pizzas. The topic is s elected after conducting an extensive market research done by the strategic management department of the company (Foxall 2014). Eagle Boys has pointed out that they are providing pizzas that are having more in diameters and thick crusts compared to pizzas of other international competitor brands like Dominos and Pizza Hut. Shrinking of pizzas is not only mentioned in the media but also it will be showed to the consumers so that they can get a clear idea about the initiatives taken by the company in gaining the trust of the consumers in the market (PRIA 2016). Conclusion The report describes in details about the marketing strategies of two companies that belongs to two different sectors of industries. The case studies of the marketing studies suggested that how these companies are successful in accomplishing the marketing goals as well as organizational goals. Sustainability is the main aspect that is applied by both of the companies so that they can get advantage in the near future. However, the analysis of the marketing strategies illustrates that the importance of digital marketing strategies are more important than that of traditional legacy media. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Chaffey, D. and Bosomworth, D., 2012. Digital Marketing: Strategy.Implementation and Practice: Pearson. Coles, B., 2014. How to support social media marketing for your project.Inside Film: If, (161), p.18. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. Foxall, G., 2014.Corporate Innovation (RLE Marketing): Marketing and Strategy. Routledge. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. PRIA, 2016.Eagle Boys 'Measure Up' Campaign - Public Relations Institute of Australia. [online] Pria.com.au. Available at: https://www.pria.com.au/resources//eagle-boys-measure-up-campaign [Accessed 5 Dec. 2016]. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.
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